Our software over at Augment CXM can solve several problems within Customer Experience. We can predict CSAT & NSP scores, we can give contact center agents optimized scripts for any scenario, and we can help WFH supervisors manage their teams.
We can do all of these things for customer support teams, for sales team and for hybrid teams.
We can do this for any industry – from airlines to consumer electronics to e-learning.
But in reality, as a small company, we can’t. By doing so many things and solving so many problems, we don’t become “known”. Every time we talk to a new prospect we have to convince them of all the things we can do.
But… it would be much easier to sell a product if we, for instance, enabled customer support agents at consumer electronics companies to analyze all of their support interactions. That’s a simple, direct value prop. It also helps from the density of clients. If we go to Samsung and say we have Apple, Panasonic, and Sony as clients – they are going to feel like they are missing out.
Compare that to going to Samsung and saying we have Delta, ESPN, and Nike as clients. Sure… those are great brands. But not in the same space.
Going narrow helps build density, create clarity, and grow faster.