find, my old company helped people collect research, and easily share that with other people. The idea was that each one of these research collections would eventually start to rise in SEO, and we would start owning complex, research-based, long-tail search results.
We proved that this concept was valuable though we had to move off of the project due to financial constraints. Weirdly the product has shown a jump in traffic for search terms like “Peter Arnell,” “Why did Supreme become popular,” “Are flat earthers serious,” and “How to build snap lenses”. Just like all websites – our SEO has slowly improved over time.
Simultaneously, I have been collecting a niche set of research, where I am trying to discover all of the customer experience and customer support events held in the US annually. My concept was to turn this collection into a blog post on Augment and push this to various channels who may benefit from the findings.
I also validated this concept with several folks who also work in the space.
This need for “search and share” or more broadly speaking an information marketplace is only going to grow as the quantity of information online continues to explode.
It’s too hard to find the best information. And it’s not getting easier.
The issue we ran across the first time we built this product was a sheer broadness in the number of topics we were working with. Yes, we could pull some people in to read about Peter Arnell – but why would they stay to learn more about flat-earthers.
Some blogs epitomize this concept of finding and repurposing the best information around a specific topic – though they are inherently unscalable. The way for a product like this to succeed is to create a “blog” builder, which is targeted to allow anyone the ability to copy and repurpose content into their own, central location. This moves the product from being a generic consumer product into one targeted towards businesses. But would ensure that there is immediate speed to revenue. Maybe this is my future move in this space…